Pages

Overview

Pages are candidate-facing website pages that serve two distinct purposes in Leadline:

Advertising Positions — custom branded pages that present information about the role and the organization to entice candidates to apply
Communicating Next Steps — pages displayed to candidates after they submit their Application Form to inform them of what happens next based on their qualification outcome

→ See 111 - Positions for more information on how Pages are assigned to Positions.

→ See 103 - Application-Form for more information on Application Forms and how they relate to the Page experience.

Pages are the primary vehicle through which candidates interact with and apply to Positions in Leadline. They are dedicated, custom branded website pages that guide candidates through the entire application experience — from first impression of the role and organization, through to the post-submission experience after applying. When assigned to Positions, every stage of the candidate-facing journey in Leadline is delivered through a Page.

What Types of Pages Are There and Why do They Exist?

There are two types of Pages in Leadline:

Landing Pages exist so that organizations can advertise their Positions publicly in a way that is branded consistently with approved marketing and branding standards — including colors, fonts, employer statements, and imagery. Their primary function is to promote the Position and the organization in a way that entices candidates to apply and encourages them to complete the Application Form once they begin.

Post-Submission Pages exist to deliver a branded post-application experience to candidates after they submit their Application Form. Rather than presenting candidates with a generic confirmation screen, Post-Submission Pages allow organizations to communicate next steps, set expectations, and maintain a consistent brand experience through to the end of the application process.

What is the Difference Between a Landing Page and an Application Form?

A Landing Page is what candidates experience as their first impression of the role and the organization. It displays information about the Position. The Application Form directly follows the Landing Page. Candidates are directed to the Landing Page first — the Landing Page contains call to action buttons that encourage candidates to fill out the Application Form and apply to the Position.

→ See 103 - Application-Form for more information on Application Forms.

Who Creates Pages?

Any user with the appropriate permissions to create and edit Pages can create them.

→ See 125 - User-Permissions for more information on Landing Page creation permissions.

When are Pages Created?

By default, one generic Landing Page, one generic Match Page, and one generic Not-a-Match Page are created automatically when a new organization is set up in Leadline. All additional Pages must be created manually by users with the appropriate permissions.

→ See 504 - Create-Landing-Page for instructions on creating a new Landing Page.

→ See 515 - Create-Post-Submission-Page for instructions on creating a new Post-Submission Pages

Are There Templates You Can Use When Creating Pages?

Templates are available when creating a new Page. There are three Page types, each with its own template set: Landing Pages, Match Pages, and Not-a-Match Pages. Match and Not-a-Match Pages are both Post-Submission Pages.

Landing Page Templates

Template	Description
Blank Page	Starts from scratch. The user adds custom sections and content as they go.
Starter Template	Combines text, photos, and video to showcase the brand and drive applicant activity.
Basic Landing Page	A header image with text, plus a call-to-action section.
Text-Only Landing Page	A text-based layout with bullet points.
Existing Landing Page	Any Landing Page the user has previously created can be used as a template.

Match Page Templates (Post-Submission)

Template	Description
Generic Match Page	A page with the ability to upload an logo/icon in the upper left hand corner of the page.

Not-a-Match Page Templates (Post-Submission)

Template	Description
Generic Disqualification Notice	A page with the ability to upload an logo/icon in the upper left hand corner of the page.

Rules and Behavior

Using an existing Page as a template creates a copy. The original Page is not changed.
For existing Landing Pages specifically: selecting one creates a new Landing Page. The original Landing Page and its assigned Positions are unaffected.
A Page is created as soon as it is named, even if it is never saved in the Page Editor.
Unsaved changes are lost when the user leaves the Page Editor.

Where do You Configure Pages?

Pages are configured in the Advertise > Pages section of the platform.

→ See 101 - Platform-Links for the direct link to the Pages section.

Are Pages Required for Publishing Positions?

Pages are not required to be created in advance, but every Position must have a Landing Page option and a Post-Submission Page option configured before it can be published. Each option determines what candidates experience when they interact with the Position. Landing Page and Post-Submission Page options can be assigned from the Page Assignment tab in Edit Position or in the Position Drawer. Page Assignment changes save automatically and do not require Publish Changes, whether or not the Position is published.

What are Landing Page Options and What Options are Supported?

Landing Page Options are what is displayed to candidates when they visit a Channel Tracking Link. It answers the question "what happens when the end user visits a Channel Tracking Link?"-before any information about the end user is collected in the application process. At least one option is required to be selected in order to Publish a Position.

Landing Page - Candidates are redirected to a branded website page advertising information about the Position. A call to action button at the bottom of the page launches the opt-in modal which leads to the Application Form experience after the opt-in modal is completed.

Note: If you plan to post a Position to a job board via integration — such as Indeed — some job boards require the Landing Page option to be set to "Landing Page" before the Position is eligible for posting.

→ See 108 - Job-Board-Integrations for more information on job board requirements for Position eligibility.

→ See 502 - Assign-Landing-Page for instructions on assigning a Landing Page to a Position.

Application Form - Skips the Landing Page entirely, launches the opt-in modal which leads to the Application Form experience after the opt-in modal is completed.

→ See 410 - Assign-Application-Form-Apply-Experience for instructions on configuring this option.

External URL - Skips the Landing Page entirely, launches the opt-in modal which then redirects the end user to an external URL after the opt-in modal is completed.

→ See 411 - Configure-External-URL-Apply-Experience for instructions on configuring this option.

What are Post-Submission Page Options and What Options are Supported?

Post-Submission Page Options are what is displayed to candidates after they click "submit" on the Application Form. It is displayed after all information provided by candidates is successfully captured. At least one option is required to be selected in order to Publish a Position.

Match / Not a Match Pages - After end users click "submit" on the application form, they are redirected to either a Match Page or Not a Match Page depending on their generated Lead Score:

Match Page - is displayed if the Lead Score is 50% or higher, or if the Position has no screening questions designated.
Not-a-Match Page - is displayed if the Lead Score is 49% or lower.

→ See 516 - Assign-Post-Submission-Landing-Page for instructions on assigning Match and Not a Match Pages to a Position.

External URL - After end users click "submit" on the application form, a modal with a Redirect Message appears. After the modal appears, the user is redirected to an external URL. Both the URL and the Redirect Message are required. The URL must be a full web address (including https://), and the Redirect Message comes pre-filled with default text.

→ See 521 - Assign-External URL-as-Post-Submission-Page for instructions on configuring this option.

Can a Page Be Shared Across Multiple Positions?

Yes. The same Page layout and configuration can be reused across multiple Positions — this ensures consistent branding across all of your organization's job listings. Pages use Smartlines to dynamically populate position-specific content for each Position it is assigned to.

→ See 123 - Smartlines for full product knowledge on Smartlines and how they relate to Pages.

→ See 502 - Assign-Landing-Page for instructions on assigning a Page to one or multiple Positions at once.

What Sections Make Up a Landing Page?

A Landing Page consists of five sections, each with multiple layout variants available:

Header — Required. At least one is required and no more than one can be added.
Position Details & Job Description — Optional.
Requirements — Optional.
Benefits — Optional.
Call to Action — Required. At least one is required and no more than one can be added.

A Landing Page must contain at least one Header or Call to Action section before it can be saved, because these are the only sections with an "Apply Now" button. The button text can be edited to any call to action wording you prefer.

New sections are always added to the bottom of the Landing Page. Removing a section takes effect immediately, with no confirmation. It can be restored with undo before the Landing Page is saved.

→ See 506 - Add-Section for instructions on adding new sections to a Landing Page.

→ See 507 - Edit-Section-Content for instructions on editing content within sections of a Landing Page.

→ See 508 - Remove-Section for instructions on removing sections from a Landing Page.

→ See 509 - Arrange-Section-Order for instructions on changing the order of sections within a Landing Page.

What Sections Make Up Match/Not-a-Match Pages?

Match/Not-a-Match Pages are made up of an image (for a logo or icon of your organization) and a series of text sections. They are intended to be simple with next step instructions. Only the image and text can be edited. Sections cannot be added, removed, or rearranged.

→ See 519 - Edit-Post-Submission-Landing-Page-Image for instructions on updating the image used as an icon on post submission pages

→ See 520 - Edit-Post-Submission-Landing-Page-Content for instructions on updating the content/text within a Match/Not-a-Match Page.

Do Sections Have Different Layout Options?

Yes. Each section type has its own set of layout options that control how content is rendered on the screen. The primary difference between layouts is the positioning of content — left, center, or right side of the screen.

Header Layouts:

Position Heading on the Left with Gradient Colored Background
Position Heading on the Center with Gradient Colored Background
Position Heading on the Left with Image Background
Position Heading on the Center with Image Background
Position Heading on the Right with Image Background
Position Heading on the Left with Image on the Right
Position Heading on the Right with Image on the Right

Position Details & Job Description Layouts:

Job Description on the Left with Image on the Right
Job Description on the Right with Image on the Left
Job Description Only
Job Description on the Left with Position Details on the Right
Job Description on the Right with Position Details on the Left
Position Details Only
Video and Job Description on the Left with Position Details on the Right
Video and Job Description on the Right with Position Details on the Left
Video and Job Description on the Center

Requirements Layouts:

Requirements List Centered
Requirements in Two Columns

Benefits Layouts:

Benefits with Icons
Benefits List Centered

Call to Action Layouts:

Dark Background
Gradient Background
Light Background

Can Landing Pages Contain Images and Videos?

Yes. Specific sections within a Landing Page can contain embedded images and videos.

Images: must be less than 2MB. Images can be uploaded or selected from Leadline's image library (grouped by industry), and can be cropped and zoomed before saving.
Videos: must be public links to videos hosted on YouTube or Vimeo. Videos are available in the Video and Job Description layouts.

→ See 512 - Edit-Header-Image for instructions on updating the header image in a Landing Page Header section.

→ See 513 - Edit-Body-Image for instructions on updating the image in the Position Details & Job Description section.

→ See 514 - Edit-Video-Link for instructions on updating the video link embedded in a Landing Page.

Can Match/Not-a-Match Pages Contain Images and Videos?

Other than the small image to be used as your organizations icon, No. Match/Not-a-Match Pages do not support images/videos.

→ See 519 - Edit-Post-Submission-Landing-Page-Image for instructions on updating the organization icon image on a Post-Submission Page.

Are Pages Mobile-Friendly?

Yes. All Landing Pages and Post-Submission Pages are fully mobile-friendly. When a candidate loads the page, Leadline automatically detects whether they are on a mobile or desktop device and displays the appropriate layout accordingly — no additional configuration is required.

Are All Section Layout Variants Mobile-Optimized?

Yes. All section layout variants are fully mobile-optimized. There is no need to design or configure a separate mobile experience — Leadline handles mobile rendering automatically for all layouts.

Does Section Order Change on Mobile Devices?

No. The section order displayed on mobile devices follows the same order configured on desktop. Whatever order is set in the Landing Page editor is what candidates will see regardless of device.

Do Videos Play Automatically on Mobile?

No. On mobile devices, candidates must tap the video thumbnail to begin loading and playing the embedded video. Videos do not autoplay on mobile.

What is OG Metadata and Why Does it Matter?

OG Metadata is the image, title, and description text that displays when a link is shared on social media platforms or via messaging applications. When a Channel Tracking Link is shared, OG Metadata ensures that a branded header image and a brief preview of the Position are displayed in the preview card — creating a consistent and professional first impression regardless of how the candidate first encounters the link.

The default OG image for a Landing Page is pulled from the Brand Icon of the Brand assigned to the Position. This ensures that the correct brand identity appears in link previews automatically without requiring manual configuration for each Position.

Where OG Metadata is configured depends on the Position's Landing Page option:

Landing Page: OG Metadata is configured on the Landing Page itself, in Page Settings.
Application Form: OG Metadata is configured on the Position's Page Assignment tab.
External URL: OG Metadata is not configured in Leadline. The Position uses the OG Metadata from the external page.

The OG Meta Tag Image should be no larger than 1200x628 pixels and must be a .jpg or .png file. The OG Meta Tag Title and OG Meta Tag Description are each limited to 160 characters and support Smartlines.

→ See 132 - Brands for more information on Brands and Brand Icons.

→ See 501 - Configure-OG-Metadata for instructions on configuring OG Metadata for a Landing Page.

What is Configured in Page Settings?

Page Settings in the Page Editor apply to the entire Page:

Page Name: the name shown on the Pages list
Font Style: the font used across the whole Landing Page
Color Palette, Light, Dark, and Primary Accent: the Page's colors
Landing Page Favicon: the small icon shown in the browser tab. Should be no larger than 192x192 pixels and must be a .jpg or .png file.
OG Metadata: the OG Meta Tag Image, Title, and Description

Changes in Page Settings must be saved in the Page Settings panel and then saved again at the top right of the Page Editor.

What Happens When a Candidate Visits a Landing Page for a Closed or Unpublished Position?

The candidate will see a blank page displaying the following message:

"This position is not accepting applications currently. Check back later."

The candidate application experience does not begin.

→ See 111 - Positions for more information on Position Status and Published Status.

→ See 406 - Unpublish-Position for instructions on unpublishing a Position.

Can Pages Be Previewed Before Publishing?

Yes. Pages can be previewed at any time before being assigned to a live Position. Previews opened from the Pages list show Smartlines as placeholders. To see a Page with a specific Position's information, preview it from the Position's Page Assignment tab or Position Drawer, or select a Position in the Page Editor and click Preview with.

→ See 503 - Preview-Landing-Page for instructions on how to preview a Landing Page.

→ See 517 - Preview-Post-Submission-Landing-Page for instructions on how to preview Post-Submission Pages.

Can Users Preview How a Landing Page Looks on a Mobile Device?

Mobile previews within the Landing Page editor are not currently supported. To see how a Landing Page renders on mobile, you will need to access the Landing Page URL directly on a mobile device.

Can Pages Be Deleted?

Yes, but deleting a Page is permanent. A Page cannot be deleted while it is associated with published Positions, including the default Pages created for each organization. To delete it, assign a different Page to those Positions or unpublish them first.

→ See 505 - Delete-Landing-Page for instructions on deleting a Landing Page.

→ See 518 - Delete-Post-Submission-Landing-Page for instructions on deleting a Post-Submission Page.

How do You Configure Pages?

Landing Pages → See 504 - Create-Landing-Page for instructions on creating a new Landing Page.
→ See 505 - Delete-Landing-Page for instructions on deleting a Landing Page.
→ See 510 - Edit-Page-Name for instructions on editing the name of a Landing Page.
→ See 511 - Update-Font for instructions on updating the font used on a Landing Page.
→ See 506 - Add-Section for instructions on adding sections to a Landing Page.
→ See 507 - Edit-Section-Content for instructions on editing content within sections of a Landing Page. → See 508 - Remove-Section for instructions on removing sections from a Landing Page.
→ See 509 - Arrange-Section-Order for instructions on changing the order of sections within a Landing Page.
→ See 512 - Edit-Header-Image for instructions on updating the header image in a Landing Page.
→ See 513 - Edit-Body-Image for instructions on updating the body image in a Landing Page.
→ See 514 - Edit-Video-Link for instructions on updating the video link embedded in a Landing Page.
→ See 501 - Configure-OG-Metadata for instructions on configuring OG Metadata for a Landing Page.
→ See 503 - Preview-Landing-Page for instructions on previewing a Landing Page.

Post-Submission Pages → See 515 - Create-Post-Submission-Page for instructions on creating a new Post-Submission Page.
→ See 518 - Delete-Post-Submission-Landing-Page for instructions on deleting a Post-Submission Page.
→ See 519 - Edit-Post-Submission-Landing-Page-Image for instructions on updating the image on a Post-Submission Page. By default this image is pulled from the Brand Icon assigned to the Position, but it can be configured independently per Post-Submission Page at any time. → See 520 - Edit-Post-Submission-Landing-Page-Content for instructions on updating the content of a Post-Submission Page.
→ See 517 - Preview-Post-Submission-Landing-Page for instructions on previewing a Post-Submission Page.

111 - Positions — Understand how Positions are configured with apply experiences, including Landing Page assignment, and how Position Status affects candidate access
103 - Application-Form — Learn about Application Forms and how they follow the Landing Page experience
106 - Channel-Tracking-Links — Understand how candidates are directed to Landing Pages via Channel Tracking Links
108 - Job-Board-Integrations — Learn about Job Board integration requirements for Landing Pages
112 - Submissions — Understand how the candidate application experience flows from Landing Page to Submission
119 - Lead-Scores — Learn how Lead Scores determine which Post-Submission Page is displayed to a candidate
123 - Smartlines — Learn how Smartlines dynamically populate position-specific content on Landing Pages 132 - Brands — Learn how Brand Icons are used as default OG Metadata images on Landing Pages and how the {{Brand Name}} Smartline populates brand-specific content on Pages 125 - User-Permissions — Learn about permissions required to create and edit Pages
406 - Unpublish-Position — Instructions for unpublishing a Position
410 - Assign-Application-Form-Apply-Experience — Instructions for configuring the Application Form as the Landing Page option
411 - Configure-External-URL-Apply-Experience — Instructions for configuring an External URL as the Landing Page option
501 - Configure-OG-Metadata — Instructions for configuring OG Metadata for a Landing Page
502 - Assign-Landing-Page — Instructions for assigning a Landing Page to one or multiple Positions
503 - Preview-Landing-Page — Instructions for previewing a Landing Page
504 - Create-Landing-Page — Instructions for creating a new Landing Page
505 - Delete-Landing-Page — Instructions for deleting a Landing Page
506 - Add-Section — Instructions for adding sections to a Landing Page
507 - Edit-Section-Content — Instructions for editing content within sections of a Landing Page 508 - Remove-Section — Instructions for removing sections from a Landing Page
509 - Arrange-Section-Order — Instructions for changing the order of sections within a Landing Page
510 - Edit-Page-Name — Instructions for editing the name of a Landing Page
511 - Update-Font — Instructions for updating the font used on a Landing Page
512 - Edit-Header-Image — Instructions for updating the header image in a Landing Page
513 - Edit-Body-Image — Instructions for updating the body image in a Landing Page
514 - Edit-Video-Link — Instructions for updating the video link embedded in a Landing Page
515 - Create-Post-Submission-Page — Instructions for creating a new Post-Submission Page
516 - Assign-Post-Submission-Landing-Page — Instructions for assigning Match and Not a Match Pages to a Position
517 - Preview-Post-Submission-Landing-Page — Instructions for previewing a Post-Submission Page
518 - Delete-Post-Submission-Landing-Page — Instructions for deleting a Post-Submission Page
519 - Edit-Post-Submission-Landing-Page-Image — Instructions for updating the image on a Post-Submission Page. Defaults to the Brand Icon assigned to the Position but can be configured independently. 520 - Edit-Post-Submission-Landing-Page-Content — Instructions for updating the content of a Post-Submission Page
521 - Assign-External URL-as-Post-Submission-Page — Instructions for configuring an External URL as the Post-Submission Page option
101 - Platform-Links — Direct link to the Pages section of the platform