Smartlines

Overview

Smartlines are Leadline's dynamic placeholder system — a fixed set of system-provided variables that automatically populate with relevant data when Landing Pages are rendered or when email and SMS text message templates are sent. They enable organizations to reuse templates across multiple Positions and send personalized mass communications without manually editing each message.

Note: The {{Company Name}} Smartline has been renamed to {{Organization Name}}. A new {{Brand Name}} Smartline has also been introduced. See the "What is the Difference Between {{Brand Name}} and {{Organization Name}}?" section below for more information.

What are Smartlines?

Smartlines are dynamic placeholders that automatically populate with relevant data when a Landing Page, email, or SMS text message template is rendered or sent. Rather than manually typing a candidate's name or a position's title every time, a Smartline like {{Candidate Name}} or {{Position Name}} is inserted into the content once — and Leadline automatically fills in the correct value for each individual candidate or Position.

For example, the message:

"Hi {{Candidate Name}}, thank you for applying to our {{Position Name}} position!"

Would display to an actual candidate as:

"Hi Sarah, thank you for applying to our English Teacher position!"

Why do Smartlines Exist?

Smartlines exist so that users can:

Reuse Landing Page templates and layouts across multiple Positions — the same Landing Page can be assigned to many Positions and Smartlines ensure each one displays the correct position-specific information automatically
Send personalized mass communications — email and SMS text messages can be sent to large groups of candidates while still feeling personal and informative, using each candidate's own data to populate the message

Who Creates Smartlines and Can you Create Custom Ones?

Smartlines are not created by users — they are provided by Leadline out of the box as a fixed, predefined set of system variables. Custom Smartlines cannot be created or edited.

What Smartlines Are Available to Use?

Smartlines are divided into two categories depending on where they are used — Landing Pages or Communications. Some Smartlines are available in both.

Landing Page Smartlines

These Smartlines are inserted into Landing Pages and pull their values from the Position Details of the assigned Position. Some are also available for use in Communications.

Smartline	Available in Email Communications?	Available in SMS Text Communications?
`{{Position Name}}`	Yes	Yes
`{{Brand Name}}`	Yes	Yes
`{{Position Location}}`	Yes	No
`{{Job Type}}`	Yes	No
`{{Salary Information}}`	Yes	No
`{{Remote Type}}`	Landing Pages only	Landing Pages only
`{{Job Description}}`	Landing Pages only	Landing Pages only
`{{Requirements}}`	Landing Pages only	Landing Pages only
`{{Benefits}}`	Landing Pages only	Landing Pages only

Note: {{Company Name}} has been renamed to {{Organization Name}} in Communications. In Landing Pages, {{Company Name}} has been replaced with {{Brand Name}}. Existing templates that previously used {{Company Name}} have been automatically migrated. {{Brand Name}} populates with the Brand name assigned to the Position — this is distinct from {{Organization Name}} which always pulls the Organization name from the Admin Hub and is only available in Communications.

→ See 132 - Brands for more information on Brands and the difference between a Brand and an Organization.

→ See 111 - Positions for more information on Position Details and where these values are configured.

Email Communication Smartlines

These Smartlines are available when composing or templating Email messages to candidates. Some Smartlines require a Position to be selected before sending so proper context can be applied.

Smartline	What it Displays	Position Select to be Required?
`{{Candidate Name}}`	The first name of the candidate receiving the message	No
`{{Recruiter Name}}`	The first name of the user sending the message	No
`{{Recruiter Full Name}}`	The full name of the user sending the message	No
`{{Position Name}}`	The full name of the Position	Yes
`{{Organization Name}}`	The organization name configured in Admin Hub > Organization Information	No
`{{Brand Name}}`	The candidate-facing Brand name assigned to the Position — distinct from the Organization name	Yes
`{{Position URL}}`	The URL of the Position for the Email Campaign Channel Tracking Link	Yes
`{{Meeting URL}}`	The URL used for candidates to schedule meetings with a selected Meeting Host (requires user to select a Meeting Host)	Yes
`{{Position Type}}`	The selected option for the Position Type input (Full-Time or Part-Time)	Yes
`{{Position Location}}`	The location entered in the Position Details input	Yes
`{{Position Salary Information}}`	The salary information entered from the Salary Type dropdown and Salary inputs	Yes
`{{Picked Date}}`	Only available in the "Schedule Meeting" modal when "Manually Pick Meeting Time" is configured — displays the date selected by the user	No
`{{Add to Calendar}}`	Only available in the "Schedule Meeting" modal when "Manually Pick Meeting Time" is configured — renders a .ics file link so the recipient can add the event to their native calendar	No
`{{Reschedule Meeting Link}}`	Only available in the "Schedule Meeting" modal — displays a link for the recipient to reschedule the meeting at any time. This link does not expire.	No

→ See 102 - Admin-Hub for more information on configuring your organization name used by the {{Organization Name}} Smartline.

→ See 132 - Brands for more information on Brands used by the {{Brand Name}} Smartline.

→ See 107 - Communications for more information on email communications and message templates.

→ See 127 - Connected-Calendar for full product knowledge on meeting scheduling capabilities and what are Meeting Hosts

SMS Communication Smartlines

These Smartlines are also available when composing or templating SMS Text messages to candidates. Some smartlines require a Position to be selected before sending so proper context can be applied.

Smartline	What it Displays	Position Select to be Required?
`{{Candidate Name}}`	The first name of the candidate receiving the message	No
`{{Recruiter Name}}`	The first name of the user sending the message	No
`{{Position Name}}`	The full name of the Position	Yes
`{{Position URL}}`	The URL of the Position for the Email Campaign Channel Tracking Link	Yes
`{{Meeting URL}}`	The URL used for candidates to schedule meetings with a selected Meeting Host	Yes

Note: The {{Meeting URL}} Smartline can only be applied to SMS texts within a registered SMS template.

→ See 1305 - Register-SMS-Campaign for instructions on registering an SMS Campaign.

→ See 107 - Communications for more information on SMS text communications and message templates.

→ See 127 - Connected-Calendar for more information on meeting scheduling and how the Meeting URL is generated.

What is the Difference Between `{{Brand Name}}` and `{{Organization Name}}`?

These two Smartlines pull from different data sources and serve different purposes:

{{Organization Name}} — always displays the Organization name configured in Admin Hub > Organization Information. This is the legal employer name at the account level and remains consistent across all Positions.
{{Brand Name}} — displays the Brand name assigned to the specific Position being referenced. This is the candidate-facing identity for that Position and may differ from the Organization name.

For most organizations with a single Brand, these values will be the same. For organizations with multiple Brands, they may differ depending on which Brand is assigned to the Position.

→ See 132 - Brands for full product knowledge on Brands and how they differ from the Organization.

Where Can Smartlines Be Used?

Smartlines can be used in the following areas of the platform:

Landing Pages — to populate position-specific information dynamically
Email Communications — in individual emails, bulk emails, and email message templates
SMS Text Communications — in individual texts, bulk texts, and SMS message templates

How are Smartlines Used in Landing Pages?

Smartlines are inserted into Landing Page text fields to populate position-specific information automatically. This allows organizations to create one Landing Page template and reuse it across multiple Positions — each Position will display its own correct information without any manual editing.

→ See 109 - Pages for more information on Landing Pages and how Smartlines are used within them.

How are Smartlines Used in Communications?

Smartlines in communications populate messages with information about the candidate, the user sending the message, or the Position being referenced. Best practice when sending mass communications is to use Smartlines wherever possible — the goal is to make each message feel personal and informative rather than generic, so candidates do not feel they are receiving a mass marketing email or text.

→ See 107 - Communications for more information on email and SMS text communications and message templates.

Are Smartlines Case-Sensitive or Format-Sensitive?

It depends on where the Smartline is being used:

In Communications (Email or SMS Text) — Smartlines are selected from a dropdown menu, so case sensitivity and formatting are handled automatically. Users do not need to worry about syntax errors.

In Landing Pages — Smartlines are case-sensitive and format-sensitive. If the syntax is disrupted in any way — including incorrect capitalization, extra spaces, or missing brackets — the Smartline will render literally rather than populating with the intended data. For example, if {{Job Description}} is entered as {{JobDescription}}, the Landing Page will display {{JobDescription}} as plain text rather than the actual job description.

Best Practice: Always select Smartlines from the dropdown menu within Landing Page text fields rather than typing them manually. This prevents formatting errors and ensures the correct syntax is used every time.

What Happens if a Smartline Has No Data to Populate?

If a Smartline has no data to populate — for example, if a position's salary information was never provided for a position, but {{Position Salary Information}} was used in an email message — the Smartline will render as blank. Nothing is displayed in its place.

What Happens if a Smartline is Used Incorrectly or Misspelled?

The behavior depends on where the Smartline is used:

In Communications (Email or SMS Text) — if a Smartline is misspelled or used incorrectly, it will not render anything and will be omitted from the message entirely.

In Landing Pages — if a Smartline is misspelled or used incorrectly, it will render as typed — the misspelled placeholder text will appear visibly on the Landing Page.

Best Practice: Always select Smartlines from the dropdown menu when editing text fields in Landing Pages to avoid misspellings appearing on live candidate-facing pages.

Can Smartlines be Used Alongside Hard-Coded Text?

Yes. Smartlines and hard-coded text can be used together within the same text field. This is useful when a portion of the content needs to be dynamic — populated from Position or candidate data — while another portion remains fixed regardless of the Position or candidate.

A common example is a Landing Page that uses {{Job Description}} to dynamically display the job description for each Position while also including a static Equal Employment Opportunity statement that reads the same across all Positions.

→ See 109 - Pages for more information on how Smartlines are used within Landing Pages.

109 - Pages — Learn how Smartlines are used to populate position-specific content on Landing Pages
107 - Communications — Learn how Smartlines are used in email and SMS text message templates
111 - Positions — Understand how Position Details values are referenced by Landing Page Smartlines
102 - Admin-Hub — Learn where the Organization name referenced by the {{Organization Name}} Smartline is configured
132 - Brands — Learn about Brands, the {{Brand Name}} Smartline, and how Brands differ from the Organization name
127 - Connected-Calendar — Learn about meeting scheduling capabilities and how the Meeting URL Smartline is generated
1305 - Register-SMS-Campaign — Instructions for registering an SMS Campaign required to use the {{Meeting URL}} Smartline in SMS templates
101 - Platform-Links — Direct link to the platform

Smartlines

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